Product Development & Creation


During this phase, we develop irresistible solutions to the problems we discover during Market Immersion that we know your target market is dying for.

  1. Outline the top Pain & Ease Factors your market is experiencing.

  2. Address each with a specific product idea or course module.

  3. Create a pricing, packaging, and positioning strategy for each.

We create and design three different kinds of products:

  1. General products and services - that your business offers.

  2. Minimum Viable Products (MVPs) - to test products without breaking the bank.

  3. Opt-in offers or “Freebies” - short digitized documents that provide value to your target market (e.g. catalogues, guides, checklists, eBooks, PDFs, etc…) offered in exchange for users’ email addresses on your website. This builds your email list, which is still, to date, the most effective way of marketing to your clients and prospects.


Once we know what we’re selling, who we’re selling to, how we’re selling to them, and that everything has been validated as a profitable course of action, it’s time to develop marketing copy and prepare yourself in the best light.