Success Story — Optimalist
Meet Optimalist
Optimizing Conversion Rate, Digital Marketing, and Sales
How we helped Optimalist increase conversion rate, user acquisition, and retention, get featured in Forbes, Vogue, Vice, Cosmopolitan, and Glamour, win the Latinas in Tech Startup Competition, and double their weekly growth rate.
Background
Optimalist is a HealthTech startup that has developed a mobile app for individuals and their health professionals to track and optimize mental health. The app provides users with personalized recommendations, exercises, resources, and insights based on their experts’ data.
Problem
When Optimalist first came to Smart Course, they were struggling with communicating their value proposition, pitching, low conversion rates, and difficulty generating consistent user acquisition. They needed to optimize their branding, digital marketing, and sales efforts in order to grow their user base and reach more people looking to improve their mental health as well as mental health professionals.
Our Approach
Smart Course worked closely with Optimalist to identify and address the key issues preventing them from achieving their desired growth rate. The first step was to conduct a thorough analysis of the business model canvas, value proposition, target market, app's website, user flow, and conversion rates which revealed a number of areas for improvement. Smart Course then worked with the founder of Optimalist, Dr. Maria Bruce, and the rest of the team to develop and implement a comprehensive branding, digital marketing, and sales strategy.
Key Strategies Implemented
Crafting a Pitch & Unique Value Proposition: Smart Course conducted thorough market research and identified key pain points and key needs of both of Optimalist’s ideal target customers, individuals already trying to improve their mental health but failing, and health professionals specialized in improving their clients' mental health. Smart Course then tailored Optimalist’s message to target those areas and show their solution is the best fit for those needs, helping them to stand out among the competition.
Smart Course provided clear evidence of the problem Optimalist is solving and the needs they are meeting
Highlighted the unique features and benefits of their products, app, and resources
We then used customer testimonials and case studies
Provided data and metrics to back up their benefits
Used visual aids to help explain complex ideas
Kept the pitch concise and to the point
We also tailored the pitches and value propositions to the specific audiences and contexts in which they would be presented. For example, we made different versions of the pitch for potential clients and investors.
App Store Optimization (ASO): Smart Course optimized the app's listing in the app store by optimizing the title, description, screenshots, and other metadata.
Digital Marketing: Smart Course helped Optimalist launch a targeted digital advertising campaign on social media and other platforms that was optimized for performance, reaching people who are interested in personal well-being and health
Influencer Marketing: Smart Course identified and partnered with key influencers in the health and wellness space to promote the app and increase its visibility among the target audience
Email Marketing: Smart Course created email campaigns that targeted users who have shown an interest in the app but haven't yet converted, offering them resources and special promotions.
Results
Thanks to the efforts of Smart Course, Optimalist was able to increase its conversion rate, user acquisition, and retention. Within a few months of working with Smart Course, Optimalist was featured in Forbes, Vogue, Vice, Cosmopolitan, and Glamour, they were selected FINALIST at the Latinas in Tech Startup Competition, and their weekly growth rate had more than doubled.
How can Smart Course help other HealthTech entrepreneurs?
Smart Course has a proven track record of helping HealthTech startups to optimize their branding, digital marketing, and sales efforts.
They understand the unique challenges and opportunities that health professionals and HealthTech companies face, and are experts in developing and implementing strategies that drive growth.
Whether you're looking to improve your conversion rate, increase visibility in app stores, or launch a targeted digital marketing campaign, Smart Course can help you achieve your goals and take your business to the next level.
Conclusion:
In conclusion, by working closely with Smart Course, Optimalist was able to identify and address key issues preventing them from achieving their desired growth rate. As a result, they were able to increase conversion rate, user acquisition, and retention, get featured in Forbes, Vogue, Vice, Cosmopolitan, and Glamour, win the Latinas in Tech Startup Competition, and double their weekly growth rate.
Smart Course can help other HealthTech entrepreneurs in similar ways by providing them with a comprehensive branding, digital marketing, and sales strategy that is tailored to their unique needs and goals.