FF 027 - Smart Branding for Your Startup, Mental Practice with Jack Kornfield, and How to Beat Selective Memory


Hello from Hong Kong!

I will be launching a new FREE (for a limited time) online course called: From Dropout to Entrepreneur - How to Find a Profitable Idea and Work on Your Side-Business Without Quitting Your Day Job, in about a month; if you're interested sign-up here.

Welcome to the 27th Edition of FRIDAY FAVORITES!

Check out this week's list of things I've learned, how I've implemented them, and what I'm enjoying or pondering.

If you're also on the adventurous pursuit of smart passive income it'll come in handy 😉.

All the best,
- Adrien
P.S. If you're new, sign-up here.
P.P.S: Don't know who I am? Look at this.

I'm not entirely sure how I feel about this post yet because, although valuable, I don't think looking bigger than you are is always a good thing.  What do you think?

2. What I Am Doing: Running around Hong Kong and realizing how much I missed this city!

Hong Kong after an all-nighter of flight 

Raphael taking pretend business calls in an abandoned street corridor

A gem from Holi last week

A cool mural sculpture from a temple in Mylapore

3. What I Am Enjoying: Tim Ferriss's interview of Jack Kornfield

I wasn't expecting very much from this episode because the "spirituality" industry can be so scammy and turn me off, but I was wrong for this episode.

If you're at all interested in psychological healing in any way, I would highly recommend this episode as a great way of exploring options through the interesting story of a man who's personally done many of them.

4. What I Have Learned / Applied: Selective memory may not help you


I mentioned the Mental Models post on Farnam Street Blog two weeks ago.

This week, I realized my susceptibility to the Availability Heuristic:

One of the most useful findings of modern psychology is what Daniel Kahneman calls the Availability Bias or Heuristic: We tend to most easily recall what is salient, important, frequent, and recent. The brain has its own energy-saving and inertial tendencies that we have little control over – the availability heuristic is likely one of them. Having a truly comprehensive memory would be debilitating. 

When you're consistently consuming new information and internalizing the lessons of this learning, you're simultaneously pushing out previous lessons and knowledge. Ironically, the trivial example that prompted this realization for me was that I had forgotten how much I loved the city of Hong Kong nearly 2 years ago now, and now that I'm back the flurry of memories and emotional attachment returned.

So my selective memory decided not to consciously remember how much I love this city, and I felt no need to re-visit until two years later only because I'm physically back here.

When I couple that lesson with Tim Ferriss's Past Year Review strategy...

PYR: Doing an 80/20 analysis of the past year in order to figure out what 20% of activities, people, and environments brought in 80% of the happiness or unhappiness, then amplifying the sources of happiness and cutting out the sources of unhappiness.

I realized that it's also really easy to forget what makes you happiest when you're constantly pushing in new information.

All this to say, more frequent analysis and note-taking/journaling of how things (people, places, activities) affect you may save you tons of time because you get to beat your selective memory by keeping records of how you actually felt at a given time.

(Read more about the Availability Heuristic)

5. Thought(s) I Am Pondering:

Anger doesn’t disappear, it gets stored. The only ways to get rid of it are to look at it and let it dissipate, or let it out all at once; hopefully in a place where you can do so safely.
— One of my thoughts from Jack Kornfield's interview

Thanks for reading, have an awesome weekend! 😁

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