In today’s competitive business world, you need to be able to understand what it is that you do that is unique and why.
Being able to communicate that in a really short, clear, and engaging way to anyone will allow you to skip the small talk and make real authentic connections with people.
A lot of the people you’ll be connecting with may bring you opportunities you wouldn't have found otherwise.
BUT, in order to stand out, you need to know what it is that you—and only you—can do.
Imagine if everyone you’ve ever spoken to knew what you’re great at and passionate about?! Think of all the interesting stories and opportunities you would’ve been introduced to.